Our model is successful because of one fundamental factor: Value Creation. The blend of our investment banking and hotel management experience enables us to create value from the asset and operations perspective and deliver a superior hotel product.


  • Our deep real estate network amassed over the past 20 years enables us to originate off market opportunities avoiding bidding wars and hence limiting risk of overpaying for an asset.
  • We prefer distressed well located assets which offer large value add potential
  • Extend and/or redevelop the property to enhance value.
  • We choose assets located in prime locations to ensure value preservation and to capture local demand on top of tourist demand


Multiple income sources
Efficiently reducing room size, robust F&B offering, co- working/cafe/bakery/gourmet shop, roof-top entertainment, spa/health centers.

Decreasing cost
High energy and water efficiency standards, renewable energy use, direct marketing - high social media presence, technology enables lower staff costs, aggressive expansion - enabling economies of scale.

Stable and predictable cashflows
Member Club-like subscription model for use of co-working/cafe, spa-health, entertainment areas and hotel rooms.

Elite Team and Partners
Team of successful professionals with multiple decades of experience developing and running some of the world’s leading brands such as: Hilton, Travelodge, Premier Inn, Marriott, and more.

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